Creative Agency: Juicy Square
Design: Paulius Budrikis
Photography: Kernius Pauliukonis
Post production: Robertas Gaudiešius
Project Type: Produced, Commercial Work
Client: Biok Laboratorija
Location: Vilnius, Lithuania
Packaging Contents: Cream and serum
Packaging Substrate / Materials: Plastic, paper
Printing Process: Flexography, foil stamping, embossing
A new, innovative formula of treating the skin aging is something special BIOK laboratory has brought to the market. They came up with a natural active ingredient called LIFTONIN®-XPRESS. It makes fighting the wrinkles extraordinary effective and gives the elasticity and resilience for the skin.
As the skin is a structure of a lot of cells which connect one to another. A symbol of such a structure was used on the packaging as well to lead the message of the product. Black and golden colours were used for the text information on the bottles of all the cremes from the new RASA line. Golden colour symbolises the new formula because it’s like a treasure which was hidden for ages. A vibrant purple colour was used for the packaging to symbolise the youth which product brings back.