Creative Agency: Studio Grau
Project Type: Produced, Commercial Work
Location: Berlin, Germany
Packaging Contents: Spices, Mixes, Masala, Rubs
Packaging Substrate / Materials: Glas, Bakelite, Paper, Cardboard
Printing Process: Digital printing
Studio Grau created the brand design of SoulSpice. A new spice brand, that is good through and through. They not only pay the farmers fair prices but invest 50% of their profits back into social projects and the growing area. This way they can offer the highest quality of the spices and live sustainability. Together with their farmers they strive to cultivate original varieties to ensure the best taste and biodiversity. All the spices are imported in the whole and ground just before packaging.
For Studio Grau it was important to create a premium look for the packaging while remaining natural and without frippery. The strong sustainable approach of the brand, should be present, but not overweighing the product.
Because the spices have a strong connection to their places of origin, Studio Grau wanted to bring the spirit of their heritage in to play. Every pattern is hand drawn individually for every spice and associates where it comes from, the plant or the taste it has.
Through the beautifully designed glasses, the costumer is encouraged to reuse the glass and not through it away. Glass, if reused has a very good eco balance and is taste neutral, which makes it the perfect container for the spices.
As spices are sensitive to light, Studio Grau aimed for a packaging that gave the spices sufficient protection while revealing enough, so the content could speak for itself. The lid is made of bakelite, one of the first bio-plastics that were developed.
The design focuses on the joy of good food with responsibility and stays true to the brand’s motto: Taste That Matters.
Every pattern is drawn by hand to create a unique and consistent look.