Creative Agency: CreativeByDefinition
Project Type: Concept
Location: Bucharest, Romania
Packaging Contents: Lemonade
Packaging Substrate / Materials: Glass
Squeeze lemon is winning at MOBIUS Awards 2016, celebrating one of the most favorite beverages of all times – the classical lemonade.
The goal of this concept was to provide a strong impact package with minimal design intervention.
To continue the lemonade legacy, the label is transparent, the visual language is showcasing the essential and the message is clear, allowing maximum visibility for the quality and delicious product inside the bottle.
The design breaks free from the classical labels. The illustration with its mathematical precision was created to translate and build the story of the lemon quickly becoming lemonade. The identity of the bottle is evoking its unique soul & personality. It is playful, modern with a hint of classical style. The concept brings together two very distinctive elements - a lemon and a corset and creates a connection between the title and the beverage. After that, the story quickly writes itself.