Creative Agency: Creative Platform
Project Type: Produced, Commercial Work
Client: Taylors Wines
Location: Sydney Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Estate 8 paper label
Printing Process: Foil stamping and high build printing
Taylor Made is a new brand, created for an emerging generation of wine drinkers looking for uniquely crafted wines. There are 3 wines in the range, with packaging and graphics designed by Creative Platform. Taylor Made has allowed the wine makers from Taylors Wines to showcase their creative and unique craft wine-making skills.
Mitchell Taylor, Managing Director, states “The design of Taylor Made is a departure from Taylors’ more traditional packaging and tailored for today’s tastes and lifestyle. Every detail has been considered in the development of this range to capture the original story behind the start of our Taylors winery”.
Taylor Made is a unique creation and brand positioning for the Taylors Wines family, the copper foil stamped seahorse is a take on the family seahorse crest inspired by a crafted geometric metal sculpture.