• Theo Chocolate (Student Project)



    Designer: Caitlin Mee
    Project Type: Student Project
    School: Chicago Portfolio School
    Course: Packaging
    Tutor: Billy Baumann
    Location: United States
    Packaging Contents: Chocolate
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    As the first organic and Fair Trade chocolate factory in the United States, Theo Chocolate continues to share their passion of delicious chocolate and making the world a better place one chocolate bar at a time.

    Challenge
    Create a new packaging for Theo Chocolate bars that represents the care that goes into each bar from sourcing beans to packaging.

    Solution
    A biodegradable packaging inspired by fabric designs from the cocoa source countries allowing the consumer to see the chocolate. The final packaging shows the transparency of Theo Chocolate's process from sourcing to packaging.



    What's Unique?
    The diagonal die cut rectangles on the packaging create a unique direction and movement that emphasizes the label and allow the consumer to get a glimpse of the delicious chocolate they are about to enjoy.











    0 comments → Theo Chocolate (Student Project)

    Post a Comment