Creative Agency: Spring Design Partners
Project Type: Produced, Commercial Work
Client: 375 Park Avenue Spirits
Location: New York, USA
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass
Van Gogh Vodka enlisted Spring Design Partners to contemporize the brand for today's consumer by updating its packaging. Ron Wong, Executive Creative Director for Spring Design Partners explains, "The Van Gogh Vodka brand represents the spirit of Expressionism and was founded on the principles of originality and individual pioneering spirit. In the redesign, we strive to present the brand through this filter. It is a simple yet bold visual strategy that creates a dynamic gallery of flavors that projects today's desire for a unique and memorable experience."
The design concept is anchored by a blank canvas upon which Van Gogh Vodka creates a window to an artful and vibrant expression of flavor that invites consumers into the story. Use of tactile varnishes creates a sense of texture across the distinctive brushwork, further amplifying the consumer experience.
"We are thrilled to introduce Van Gogh Vodka's new eye-catching packaging, inspired by the iconic works of Vincent Van Gogh, to our distributors and partners, leading cocktail experts and, most importantly, consumers," said Norman Bonchick, Chairman & CEO of 375 Park Avenue Spirits, importer of Van Gogh Vodka. "With this redesign, every drop of our award-winning spirit is now part of a finely crafted masterpiece."