VIVA – Premium Iced Coffee

Creative Agency: BRID
Art Director / Graphic Designer: Ia Darakhvelidze
Project Type: Produced, Commercial Work
Client: VIVA
Location: Tbilisi, Georgia
Packaging Contents: Iced Coffee
Packaging Substrate / Materials: Aluminium

VIVA coffee is a blend of coffee varieties of the highest quality from Georgia. there is 4 product with different taste – Americano, Caramel, Cappuccino and Affogato. We identified the values of the brand – Prestige, High quality, Be different from other coffees and we designed a logotype, in a minimal style to inspire the prestige and the quality of the product. After the logo we designed a new series of packaging, using a different label color for every blend of coffee.