• Yarn Stories (Student Project)



    Designer: Brooke Gabrek
    Project Type: Student Project
    School: Ball State University
    Course: Visual Communication
    Tutor: Shantanu Suman
    Location: Muncie, United States
    Packaging Contents: Yarn
    Packaging Substrate / Materials: Paper
    Printing Process: Digital Printing

    Yarn Stories is a small fiber arts store in Muncie, Indiana. I redesigned their current identity which featured a bunny illustration. The owner wished to keep with the original concept of a bunny, being a fiber producing animal, but establish a more minimalist and sophisticated approach to the illustration. When developing the packaging for the brand, I wanted it to keep it fresh and clean because of the brand’s audience.

    Muncie contains one of Indiana’s public universities which leads to the urge to appeal to the younger generation of knitters. The packaging for Yarn Stories is an experience that extends from the items you buy to the bag you carry out of the store. The monochromatic color palette of the packaging yields to the beauty of the hand dyed fibers. The packaging not only consists of a ball and hank wrap but also encompasses labeling for the finished items sold at the store and business cards.



    What's Unique?
    Yarn Stories’ packaging is unique because of its simplicity and use of pattern on tissue paper which attracts the younger generation of knitters.











    0 comments → Yarn Stories (Student Project)

    Post a Comment