Designer: Brooke Gabrek
Project Type: Student Project
School: Ball State University
Course: Visual Communication
Tutor: Shantanu Suman
Location: Muncie, United States
Packaging Contents: Yarn
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Yarn Stories is a small fiber arts store in Muncie, Indiana. I redesigned their current identity which featured a bunny illustration. The owner wished to keep with the original concept of a bunny, being a fiber producing animal, but establish a more minimalist and sophisticated approach to the illustration. When developing the packaging for the brand, I wanted it to keep it fresh and clean because of the brand’s audience.
Muncie contains one of Indiana’s public universities which leads to the urge to appeal to the younger generation of knitters. The packaging for Yarn Stories is an experience that extends from the items you buy to the bag you carry out of the store. The monochromatic color palette of the packaging yields to the beauty of the hand dyed fibers. The packaging not only consists of a ball and hank wrap but also encompasses labeling for the finished items sold at the store and business cards.
Yarn Stories’ packaging is unique because of its simplicity and use of pattern on tissue paper which attracts the younger generation of knitters.