Creative Agency: BASE 501.
Founder and Design Director: Shefali Desai
Senior Graphic Designer: Nikita Braggs
Photographer: Simran Kumar Puri
Project Type: Produced, Commercial Work
Client: Ambriona Cacao Blends
Location: Mumbai, India
Packaging Contents: Dark chocolate
Packaging Substrate / Materials: Paper, gold foil
Printing Process: Screen printing, foil stamping, offset printing, digital printing
Ambriona CACAO BLENDS PVT LTD is a premium grade chocolate manufacturing company which offers a range of high quality chocolates made from the finest cocoa beans & gourmet ingredients which are sourced globally. Under the main umbrella brand there are two chocolate categories, Ambriona and Daarzel
Ambriona Chocolates targeting the premium audience is designed to be more simple and elegant, focusing on the gold foil printed Ambriona logo, which represents a modern version of the Mayan goddess of chocolate. The package simplistically showcases the key ingredient of the chocolate playing around with premium colours like cobalt blue, violet & almond brown which resonate with the flavour, against a pure white matte finish paper texture.
The inner packaging showcases the story and process of cacao is made and processed, showing a conceptual Mayan city, with the perspective focus being on the Mayan temple, the line art illustrates transport and processing of the ingredient in the olden times, keeping in mind the Mayan architecture and tools used for the task.
As a brand Ambriona and Daarzel chocolates bars have a much higher proportion of cocoa solids which are directly extracted from the cocoa beans as opposed to other commercial bars. The Ambriona chocolate packages are designed in an unpretentious manner, focusing on the beautifully designed logo of the Mayan goddess and the premium key ingredient of what the chocolate consists off. It is simple, elegant and eye catching due to its minimal use of colour and design.