Creative Agency: Robot Food
Project Type: Produced, Commercial Work
Client: Premier Foods
Location: Leeds, UK
Packaging Contents: Custard & Rice Pudding
Packaging Substrate / Materials: Paper Label on tin
Printing Process: Litho print
As Ambrosia celebrates 100 years of their landmark heritage, Robot Food stir up some golden-age designs with a tasty pinch of retro.
Ambrosia means ‘food from the gods’ and it was back in 1917 that Alfred Morris opened the doors of his Ambrosia factory in Devon. One hundred years on, Ambrosia is celebrating their landmark birthday by giving away 100 prizes every month throughout 2017, and asked Robot Food to design special centenary packs. The designs needed to be rooted in the brand’s visual tradition, but feel like a modern celebration of their heritage.
Taking inspiration from the very first Ambrosia can label, Robot Food stripped back the current pack design, and added vintage typography and a simplified colour palette for a subtle yet striking retro effect. Exclusive to Tesco, the charming designs do a great job of celebrating this milestone anniversary, and remind consumers of Ambrosia’s remarkable longevity.
Jess Cook, Account Manager at Robot Food, said, “We really enjoyed helping Ambrosia celebrate this important birthday. We all grew up with a love for Ambrosia custard and rice pudding, and it’s always exciting to work on traditional British brands with such strong values and iconic heritage.”