Company: Young & Yonder Spirits
Designer: Sarah Fiske
Project Type: Produced, Commercial Work
Location: Cloverdale, CA
Packaging Contents: Vodka
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping, Spot gloss, Emboss
Named after a close family friend who was the epitome of a "Great Gatsby" like character, Armont Vodka (produced by Young & Yonder Spirits) encompasses the beauty and decadence that manifested itself during the roaring twenties and the art deco movement. To achieve this look, designer and distiller Sarah Fiske focused on the use of clean geometric fine lines, gold foiling, symmetry and strong contrast.
"We took great care in creating our vodka recipe and continued to refine it until it was perfect. Therefore, we wanted a label that adequately represented the flavor profiles of this vodka: Bold, but smooth, refined and balanced."
The designer of the label is also one of the two distillers and co-owner of the business. Small details like the cut outs on the bottom tag. The label is complimented with a consistent, yet unique six-pack case, the overall brand system further reinforces the thoughtful and careful concept execution.