• Cultura Açaí

    Creative Agency: Pulsum Brands
    Project Type: Produced, Commercial Work
    Client: Cultura Açaí
    Location: Guayquil, Ecuador
    Packaging Contents: Açaí pulp
    Packaging Substrate / Materials: Paper

    Cultura Açaí is one of the first business to introduce the açaí fruit in Ecuador. This fruit come from the Amazon Rainforest and has a real impact in nutrition, thats why is considered a superfood; but in our country almost nobody knows it existed.

    We explored the idea of using natural elements of the fruit but we didn´t want to present it as other organic product, instead we give it very bright colores and use painting leaves as textures to make it more fun and playful.

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