• Don Julio Dia de los Muertos - Limited edition Packaging

    Creative Agency: Bittersuite
    Executive Creative Director: Andrew Hofmeyr
    Creative Director: Jade Gomes
    Designer: Alinde Lombaard
    Producer: Jason de Wet
    Account Manager: Lori Cape
    Project Type: Produced, Commercial Work
    Client: Brandhouse
    Location: Cape Town, South Arica
    Packaging Contents: Alcohol
    Packaging Substrate / Materials: Paper
    Printing Process: Flexography, Foil stamping

    The challenge
    To create a pack that stands out on shelf, bringing the consumer an authentic taste of Mexico.

    Our Solution
    We themed our pack Día de los Muertos (Day of the Dead) which is a traditional Mexican holiday where deceased loved ones are celebrated through various festivities. Our inner pack illustrations focused on La Calavera Catrina (The Elegant Skull). She is a costumed female, with a skeleton face, that has become the visual icon of Día de los Muertos.

    The result
    A unique limited-edition pack with an authentic wood-styled exterior with premium finishes, unfolding to reveal an intriguing brand story.

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