Designer: Koying Kelson Sit
Project Type: Concept
Location: Hong Kong & Milan
Packaging Contents: Energy Drink
Packaging Substrate / Materials: Aluminium
Printing Process: Offset Printing
Dragon Drink, a Chinese herbs extracted energy drink. Which targeting young age male. The design was intended to reinforce a powerful and masculine energy. A distinctive dragon graphic not only present the powerful function of Dragon Drink but also including the flavour of it. Placing this recognisable graphic in centre helps to increase it's visual impact. In order to align with the name a dragon skin pattern was embedded on the whole can. As we knew brightness colours always standing out from dark background. Picking a dark grey colour background is perfect to present the "Boost Your Energy" message.
Using a dragon skin pattern pasted on whole can increasing the recognition of brand.