Designer: Rafaella Castagnola
Project Type: Student Project
School: Pratt Institute
Tutor: Matthew Strong
Location: United States
Packaging Contents: Light bulb
Packaging Substrate / Materials: Recyclable cardboard
Printing Process: Digital printing
An ECO-friendly light bulb packaging designed for General Electric's LED soft white light bulb. It was made out of one single strip of recyclable cardboard that offers protection while still displaying the bulb. The design takes into consideration the cost, ink use, materials and environmental impact of the production process.
The triangular shape and sharp edges of the packaging create contrast against the curved shapes of the light bulb.