• Espresso Coffee Collection



    Creative Agency: Artemov Artel
    Art directors: Sergii Artemov, Gera Artemova
    Designer: Sergii Artemov
    Project Type: Produced, Commercial Work
    Client: Paradise. Gourmet-club™
    Location: Kyiv, Ukraine
    Packaging Contents: Roasted ground coffee
    Packaging Substrate / Materials: Paper
    Printing Process: Foil stamping, printing

    Task
    Create a package design for the new series of original espresso blends.

    Solution
    Each blend from this collection has distinct unique taste. Arabica has sweet soft taste with tones of sugar and fruit. Robusta has much harsher, stronger taste, it contains almost twice more caffeine than arabica. Arabica / Robusta ratio defines flavor characteristics of the blend.

    “Moon phases” label system is designed to help the client to find preferred blend in the product line. Moon phases symbolize particular espresso blend's “darkness” level: the new moon is the “darkest” one – Bar blend has 80% of robusta and created for those who like harsh coffee taste. Prima blend with its 80% of arabica is the “lightest” one – for those who like soft coffee. Classic and Aroma are in between those two: Classic blend is milder than Bar and Aroma is a bit rougher than Prima.



    What's Unique?
    Foil stamped “Moon phases” label system of coffee taste characteristics.











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