• Fast & Fresco



    Creative Agency: Auge Design
    Creative Directors: Davide Mosconi, Giorgio Natale
    Designer: Miriam Frescura
    Photographer & Food Stylist: Claudia Castaldi
    Project Type: Produced, Commercial Work
    Client: Fast & Fresco
    Location: Italy
    Packaging Contents: Vegetables Soup
    Packaging Substrate / Materials: Paper + Plastic
    Printing Process: Offset Printing + UV process on Logo and soup description

    Fresh soups to warm up in the microwave? A new Brand is born.

    Fast & Fresco. Young brand operating in the vegetarian Italian market distinctive of its cutting edge cooking process which allows, thanks to the machines speed, to keep the freshness of the ingredients. From name and logotype, to the design of the entire range of packs. A contemporary project where style meets the product freshness.

    Assignment:
    Build the brand from its foundation, find a name that reflects its philosophy, and place it in the position of a cool and contemporary product of high quality.

    Solution:
    Take advantage of the distinctive traits of the brand, being fast and fresh, and build the identity around them, with a design and photography of north European feel, to give the meals an elegant but warm and appealing look.













    0 comments → Fast & Fresco

    Post a Comment