• Geniled Bright Led Bulbs



    Designer: Evgeniy Pelin
    Project Type: Produced, Commercial Work
    Packaging content: LED light bulbs
    Location: Russia

    Geniled — is a young and ambitious company from Yekaterinburg (Russia), which develops and produces high-quality LED lamps for personal and enterprise usage.

    During the development process, we realized that the inverted bulb looks like a pear. This was the main idea of the package — to show all the products in a variety of a fruits. It's the metaphor that LED lamps are more environmentally friendly than
    conventional.

    The idea was further developed throughout the company's visual identity, which contributed to sales increase and strengthen Geniled brand on the Russian market.












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