Creative Agency: derpfeil - Studio für Grafik und Design
Project Type: Produced, Commercial Work
Client: Hink Wien
Location: Vienna, Austria
Packaging Contents: Canned fish
Packaging Substrate / Materials: Cans wrapped in newspaper
Printing Process: Offset printing
Themed with innovation meets tradition“ our client has created fresh water fishes in cans in four different flavours, salmon-trout, charr, catfish and carp. All fishes have been caught in Austrians’ regional lakes under ethical conditions.
The inspiration for the packaging came from the old tradition of wrapping fresh fish in newspaper and the sustainability of the product. The waves on the banderole are supposed to represent water.
The headlines and words on the paper tell stories about the product and the company - with a Viennese humor.
The differentiation is presented in the banderole color.
The uniqueness of the product is doubtless the design of the newspaper wrapping. The text printed on the newspaper-wrapping is not just random context. It tells the story about where the fish comes from and the company's history in a fun way.