Creative Agency: Midday
Creative Partners: Claudio Vecchio, Will Gladden
Project Type: Produced, Commercial Work
Client: Hurly Burly Foods
Packaging Contents: Raw Slaws
Packaging Substrate / Materials: Glass
Printing Process: Lithography on gloss label with heavily textured matt varnish
The name and bold brand identity represent the turbulent and continually changing process of fermentation. The range of healthy Raw Slaws demand attention through an impactful colour palette, reflecting the strength flavour contained in each jar. We present a traditional product in a modern way, using a perpetual typographic design to represent the never-ending fermenting process. The labels contrast rough texture with gloss branding, while the thick glass structure and a uniquely strong lid seal in this live and unpredictable product.