• Hurly Burly



    Creative Agency: Midday
    Creative Partners: Claudio Vecchio, Will Gladden
    Project Type: Produced, Commercial Work
    Client: Hurly Burly Foods
    Location: London
    Packaging Contents: Raw Slaws
    Packaging Substrate / Materials: Glass
    Printing Process: Lithography on gloss label with heavily textured matt varnish

    The name and bold brand identity represent the turbulent and continually changing process of fermentation. The range of healthy Raw Slaws demand attention through an impactful colour palette, reflecting the strength flavour contained in each jar. We present a traditional product in a modern way, using a perpetual typographic design to represent the never-ending fermenting process. The labels contrast rough texture with gloss branding, while the thick glass structure and a uniquely strong lid seal in this live and unpredictable product.












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