• Kravák Wines



    Creative Agency: Cocoon Prague
    Project Type: Produced, Commercial Work
    Client: Šaldorfské sklepy (viticulture)
    Location: Prague, Czech republic
    Packaging Contents: Wine
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Offset, Hot Foil

    The Kravák wine project is unique in nature because it combines four wineries that lie below the Kraví hora (Cow Mountain) in the neighboring wine region near Znojmo. The Šaldorfské sklepy winery gave us substantial creative freedom aside from maintaining the name of the wine (Kravák) and the symbol of a cow.

    What's Unique?
    Cocoon organized an internal competition which was attended by 10 different design proposals. This is the winning project - a minimalist label. The elements are a color combination of black and copper, which adds a touch of earthiness. A shiny effect is created by metallic foil stamped onto the label.

    We pinpointed the particular environment of Cow Mountain, which we brought to the label with the use of simple lines. They represent the topographic layers of the soil under which hides plenty of intricate corridors and wine cellars.












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