Creative Agency: Bold Brand
Art Director: Martin Rae
Project Type: Produced, Commercial Work
Client: Lidskoje pivo ( AAT "Лiдскае пiва" )
Location: Belarus, Lida
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Re-design of whole beer range for one of the biggest and most advanced breweries in Belarus.
We designed the flagship label, “LIDSKAE LEGEND,” dedicated to the legendary founder of LIDSKAE alongside the new slogan: “A beer worthy of legend”. Primary communication of the LIDSKAE brand was shifted from Russian to Belarusian. The whole line-up of LIDSKAE labels was redesigned. We have centered the new LIDSKAE visual identity around a classic symbol: the deer. This is a symbol steeped in heritage, a symbol with profound meaning which speaks deeply to modern Belarusians. It is the symbol of standing firm on your native ground, your head held high, ready to take on the new and exciting discoveries which lay ahead.
Immediately after the first public announcements of the LIDSKAE brand changes and the introduction of the new flagship label the market responded with tremendous positivity. It wasn’t long before retailers were reporting a shortage of the flagship label due to high demand and LIDSKAE achieved record sales.