Designer: Sharon Israel
Project Type: Student Project
School: Shenkar College of Art, Design and Engineering
Course: Branding Course
Tutor: Anna Geslev
Location: Tel-Aviv, Israel
Packaging Contents: 3 fruity liquor bottles, and other 3 to go bottles
Packaging Substrate / Materials: Glass bottles and Plastic
Printing Process: Screen Printing and Foil Stamping
This project was inspired by Jeff Koons. We were asked to create a new brand, of liquors in my case, that would be inspired by a celebrity (Jeff Koons).
There are 3 flavors: Strawberry, Peach and Blueberry. The sweet and naive colors along with the alcohol bottles and provocative aesthetics, is the duality I felt from Jeff Koons. The baby bottles are to-go bottles of the liquors.
What is unique about it is the fine line between the childish and mature worlds. The contrast and duality.