• Luchador Hot Sauce (Student Project)

    Designer: Alison Dyer
    Project Type: Student Project
    School: Pratt Institute
    Course: Package Design I
    Tutor: Michael Tabie
    Location: Brooklyn, New York, USA
    Packaging Contents: Hot Sauce
    Packaging Substrate / Materials: Glass, Paper
    Printing Process: Digital Printing

    When tasked with creating a line of hot sauces, I looked towards Mexico's rich cultural history to draw inspiration. I was heavily inspired by the letterpress posters used to advertise lucha libre matches, which I felt perfectly captured the strength, power and punch of this product. Every hot sauce has its own luchador persona, El Toro, La Cobra, and El Diablo, each more powerful — and spicier — than the next, that challenge your mouth (tu boca) to a fight to the finish.

    What's Unique?
    What makes this design special is how the hot sauce itself challenges the customer to try it. I think in many ways being able to eat spicy hot sauces is a feat in of itself, and people can be intimidated by the flavor. I find this very similar to how a luchador may intimidate another wrestler in a match, so I wanted to playfully challenge the customer as a way to incite them to purchase the hot sauce and see if they can handle the heat.

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