Designer: Victor Nikishov
Project Type: Concept
Location: Ukraine, Dnepr
Packaging Contents: Milk
Packaging Substrate / Materials: Glass
Printing Process: Digital printing, Flexography
The most important component in any product is expiry date. Usually it looks very small and faint.
"Best before" takes the main role in this concept to determine how fresh product is.
In this case you don't waste your time to find the expiry date and clearly understand what consumption period is.
This design uses only important elements. There are no familiar imagery.