• Milk. Important Date (Concept)



    Designer: Victor Nikishov
    Project Type: Concept
    Location: Ukraine, Dnepr
    Packaging Contents: Milk
    Packaging Substrate / Materials: Glass
    Printing Process: Digital printing, Flexography

    The most important component in any product is expiry date. Usually it looks very small and faint.

    "Best before" takes the main role in this concept to determine how fresh product is.

    In this case you don't waste your time to find the expiry date and clearly understand what consumption period is.



    What's Unique?
    This design uses only important elements. There are no familiar imagery.











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