Creative Agency: Anthem Singapore
Project Type: Produced, Commercial Work
Client: Munchy Food Industries
Packaging Contents: Crackers
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
Munchy’s is a traditional family favourite in Malaysia since 1993. The Munchy’s team decided to rejuvenate their packaging to re-communicate the great taste and versatility of their extensive range of crackers.
We developed a clear pack architecture which added personality and ownership to the name Munchy’s Crackers. With it, we also created an easy to follow packaging hierarchy. For the convenience range, the team gained insights that the crackers were the perfect size for dipping into drinks, the way Malaysians enjoy their crackers. This became the key focus for the pack design. Meanwhile, design for the family packs focused on the abundant tasty ranges available.
A bold, modern packaging design system which gives the Munchy’s brand a pride of place on pack, hence creating an ownable identity for the crackers. Its visual appeal celebrated the authenticity and comfort for Malaysians as they enjoy their crackers - the way they like it.