• Not Simple Tea (Concept)

    Creative Agency: mousegraphics
    Project Type: Concept
    Location: Athens, Greece
    Packaging Contents: Tea

    The Brief:
    "We launch a new tea drink and we want the packaging and related identity"

    The Target Consumer:
    Chinese market as well as international consumers

    The Design:
    Tea drinks constitute a highly competitive market in China. Our client briefed us with a product name that became our basic identity vehicle : "Not Simple Tea".

    We created a code out of ordinary shapes that directly and efficiently translate this name in visuals: X for "Not", the universal shape of the circle for "Simple" and the semi-circular shape of a pot for "Tea".

    The product, available in green tea and oolong tea flavors, is strongly identified in two colors and 3 languages, (the Chinese, the English and the visual). The brand identity is identified with this process of translation in a dynamic way and design is affirmed as an exercise in communication.

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