Creative Agency: Estúdio Zingoni
Project Type: Produced, Commercial Work
Client: Estúdio Zingoni
Location: Belo Horizonte, Brasil
Packaging Contents: Beer
Packaging Substrate / Materials: Paper,Glass
Printing Process: Letterpress
The "O" Beer was born from the desire of the Zingoni Studio to have more productive and inspiring meetings in the year 2017. Its exclusive recipe, developed by the renowned Barbarossa brewery, uses typical local ingredients.
The classic typography has always been a passion of the studio and therefore, was chosen as the field of knowledge honored by the new line of beers.
During the development process, it was shown that a return of the traditional printing technique would represent the development of the Typography. We worked in partnership with the famous Typographer Ademir Matias to make a revivel, once again, through the technique of Letterpress.
For the design, we chose the letter "O" of a classic type, from the category of Garaldes, with its respective axis, almost entirely vertical, although not yet rational. The use of an uncoated Fedrigoni paper, together with the matte silver paint, contributed to emulate the classic mood.
The traditional printing technique used in the label represent the history of the Typography. We choose to use an uncoated Fedrigoni paper, together with the matte silver paint to emulate the classic mood.