Creative Agency: Springetts Brand Design
Project Type: Produced, Commercial Work
Client: Twickenham Fine Ales
Packaging Contents: Beer
Packaging Substrate / Materials: Copper
Twickenham Fine Ales (TFA) is London’s oldest microbrewery.
Founded in 2004, Twickenham has been at the forefront of the resurgence of breweries in London. The brewery was built over a ‘love of hops’ and creates award-winning beers.
The brewery wanted to expand and create a range of craft beers. The challenge was how to leverage what the brewery stood for and use it to stand out in the complex ever changing market of craft beers.
The creative idea
We spend a lot of time in the brewery getting to understand the process of creating craft beers. (We are nothing if not thorough.) What impressed us most was the skill and knowledge of the brewers at TFA – these were not fresh out of the city accountants following a dream to launch a beer. They were older, wiser and had a real knowledge of the craft of what makes a great beer. They had the certificates to prove it.
The idea came from clear obvious advantage ‘it takes old hands to make new brews’.
The use of copper came from the barrel the brewers sat around in the brewery talking about hops and flavours. We printed a raised varnish of a rough handprint onto the copper so each bottle felt like shaking hands with the old brewer himself. The copper was a link to the tradition and craft of beer making.
The second vibrant colour palette was created to illustrate the exciting new flavours and combinations the range launched.
The final design had modernity, craft, confidence and standout. A design that reflected the skill that had gone into making the beer.