Project Type: Student Project
School: Shenkar College of Engineering and Design
Tutor: Dekel Bobrov
Location: Ramat Gan, Israel
Packaging Contents: Rice
Packaging Substrate / Materials: Polypropylene
Printing Process: Silkscreen
Paddy Rice - traditional way of rice, is project in product packaging kors.
During the project, what guided me was the desire to bring the shopping experience of Buying rice in the old days, I wanted to bring the market into a supermarket. And thus chose to use authentic material of which were made of - polypropylene.
Graphic design as well Influenced the major rice bags - big typography, illustrations and colors.
Animals illustrated on the packaging symbolizes the fabric of life that exists in the pools growth of rice - called Paddy.