• PUROSANGUE | Wine Concept



    Creative Agency: Carosello Lab
    Project Type: Printed Self-Promotion
    Creative Director: Enrico Caputo
    Client Director: Valentina Bruno
    Art Director & Designer: Andrea Mastroluca
    Photo: The Food Pirate Studio
    Printer: Tipografare
    Location: Italy
    Packaging Contents: Wine
    Printing Process: Offset printing, gold foil

    This year, our Christmas gift is a tribute to creative thinking, passion and craftsmanship. The concept, design, print and packaging of this wine are the result of a hard enthusiastic work. Also, for the printing session, we decided to team up with small local laboratories, getting our hands dirty and having fun with great vintage printing machines.

    This is how we wished a merry Christmas and a wild new year to all of our clients.



    PUROSANGUE (Italian for thoroughbred, a purebred animal, especially a horse; literally, pure blood) | A Tale of Freedom

    As an untameable horse stuck in a carousel by a spell, Purosangue couldn’t waste away the freedom he longed for. Born in the wild, where hundreds of acres lie in between two seas, with all the might and great will, he broke away from the iron pole. Even though the other horses of the carousel tried to dissuade him, he ran away, towards the unknown.

    2017 is your year. Live free. Think wild.


    What's Unique?
    The bottles are limited to 150 pcs. and we labeled, hand-numbered, personalized and signed each one of them before shipping.











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