• Rikki Rebranding

    Creative Agency: designojo
    Project Type: Produced, Commercial Work
    Client: Rikki USA
    Location: United States
    Packaging Contents: Sauces, Dressings and Marinades
    Packaging Substrate / Materials: Glass, Plastic
    Printing Process: Digital

    Rikki USA, is a Seattle based manufacturer of sauces, marinades and dressing with clients in the private label market as well as their own retail product offering.

    In partnership with Rikki's parent company Yamasa, designojo completed a rebranding for Rikki USA. The redesign encompassed visual positioning, logo, retail packaging and a B2B focused website. The visual positioning of the new design was to reflect a more contemporary, healthy and natural brand without the typical visual cues.

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