• Sakata Fusions

    Creative Agency: AKA Brand Design
    Project Type: Produced, Commercial Work
    Client: PepsiCo
    Location: Australia
    Packaging Contents: Rice Cracker

    With increasing pressure from competitors entering the market, Sakata needed to reconnect with consumers and remind them why the brand is the best choice in the rice cracker category. In conjunction with PepsiCo we developed packaging for a new premium range of Asian inspired Sakata flavours, called Fusions. Each pack design re-inforces both quality and Asian flavours through use of intricate Japanese inspired patterns, locked behind the Sakata brand mark.

    The use of delicate foil show through creates a beautiful packaging design that is engaging and disruptive on shelf.

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