Creative Agency: Depot Creative
Industrial designer: Charlie Payne
Lettering/type designer: Peter Horridge
Project Type: Produced, Commercial Work
Packaging Contents: Skin cleanser, cream, gel and liquid foundation
Packaging Substrate / Materials: Cardboard boxes, frosted acrylic jars, coloured polypropylene insert and lid, blow-molded polypropylene bottles
Printing Process: Offset printing, 3 spot colours with clear spot UV varnish.
We were invited to revitalize the brand in a modern and refreshing way, alluding to its berry origins in a subtle and sophisticated fashion. Both the newly created form and colour palette realize this, supported by the hand lettered brand mark and insignia.
We wanted to give the form a fruity feel but not in an overt way. This meant creating a shape with a clear organic influence and employing clever colour accents. With that we used frosted acrylic with a purple insert giving the jars a subtle diffused burst of colour and vitality.
We wanted to evolve the brandmark to depict the story of the two partners from different continents coming together with a shared passion for natural beauty. With that we created the an insignia, two interwoven 'S's', two sisters in spirit and in passion. This also became a key packaging element and gives it a somewhat ethereal beauty.
Creating the unique packaging shape, leading with the two jars we then extended the concept in to 30ml and 100ml pump dispensers. The lids of all the products have a very fine edge adding to its modern expression.