• The Singleton - Limited Edition Gift Pack

    Creative Agency: Bittersuite
    Executive Creative Director: Andrew Hofmeyr
    Creative Director: Jade Gomes
    Designer: Alinde Lombaard, Andries van Jaarsveld, Jason de Wet
    Account Manager: Lori Cape
    Project Type: Produced, Commercial Work
    Client: Brandhouse
    Location: Cape Town, South Africa
    Packaging Contents: Alcohol
    Packaging Substrate / Materials: Leather
    Printing Process: Foil stamping

    The challenge
    Create a limited edition gift pack that disrupts on shelf in a cluttered gifting category.

    The solution
    We created a functional pack that acts like a hipflask with a shoulder sling – convenient to take anywhere. This was inspired by the iconic Salmon trademark that relates back to fly-fishing where a hip-flasks is seen as a necessity. The leather feel and sophisticated finishes enhanced the sense of the pack being a premium accessory that can be reused by consumers.

    The result
    A unique and functional hip accessory that can be re-purposed by consumers and tells a unique brand story.

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