Creative Agency: Svensson Kommunikation
Photographer: Danger Österlin
Project Type: Produced, Commercial Work
Packaging Contents: Cava
Packaging Substrate / Materials: Glass
Printing Process: Shrink sleeve, gold foil stamping
Together with our client Altia, we created a whole new wine concept from scratch. To make an LGBT-cava that actually makes a difference we started a collaboration with the non-profit organization Regnbågsfonden. 5 SEK of every sold bottle will go straight to their important international work with LGBT issues.
The package design is simple but effective. By working with colors inspired by the rainbow flag – most costumers will recognize our mission instantly. The joy that comes with these colors adds an extra bonus. Let’s call it the perfect party cava!
This packaging stands out by miles if you look at other bottles in the range of the product in Sweden. Mainly by the use of the colours but also that shrink sleeves isn't common in the sparkling wine category. The collaboration with the LGBT organization is also quite unique.