Vitanella Fruit Bars

Designer: Wojciech Grzeluszka – Humano Studio
Project Type: Produced, Commercial Work
Client: Carletti
Location: Poland
Packaging Contents: Natural fruit bars with high fruit content
Packaging Substrate / Materials: Plastic bag

Vitanella fruit bars are based on dates mass with various fruit addition. It’s a healthy snack for both, kids and adults. This is a private brand of a large discount store chain. The idea was to create a distinctive design that will stand out from other snacks, but on other hand, it had to be simple and readable for all.