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A Nutty Little Challenger



Creative Agency: Family (and friends)
Strategy Director: DJ Johnston
Project Type: Produced, Commercial Work
Client: The Nut Junkie
Location: United Kingdom
Packaging Contents: Raw organic nut butter
Packaging Substrate / Materials: Glass
Printing Process: Litho

Every category in the ‘healthier’ food and drink sector is stacked out and seemingly saturated. Where we once had information overload, we now have brand overload.

Another nut butter then, when there are already upward of 20 brands on shelf in Wholefoods and other retailers. Surely a completely crazy idea?

Nevertheless, off the half pipe flies The Nut Junkie - a hi-top jar full of nutrient dense nutty power. Genuinely raw, organic, no added sugars and all natural ingredients, just a small portion a day provides a mighty hit of minerals, vitamins and protein.​

The brand mascot (as yet to be named, ideas most welcome!) symbolises the tiny but power-packed punch that the product delivers, along with a healthy dose of attitude, much needed in this fairly twee and worthy category.

But The Nut Junkie, founded by Naturopathic Physician​ Sevi Lawson, is more of an attitude to life than simply a product idea. She believes “food should be a simple joy, boosting nutrition in our daily lives, whether it’s on the commute, the school run or the ski-run!”.

In thought, word and deed, The Nut Junkie aims to recruit a tribe of health conscious, active families that are looking to eat well, but without having to think too hard about it.



What's Unique?
But The Nut Junkie, founded by Naturopathic Physician​ Sevi Lawson, is more of an attitude to life than simply a product idea. She believes “food should be a simple joy, boosting nutrition in our daily lives, whether it’s on the commute, the school run or the ski-run!”.

In thought, word and deed, The Nut Junkie aims to recruit a tribe of health conscious, active families that are looking to eat well, but without having to think too hard about it.






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