Designer: Lola Téllez
Project Type: Student Project
School: Facultad de Bellas Artes de la Universidad de Salamanca
Tutor: Gema López
Location: Salamanca, Spain
Packaging Contents: Shampoo, toothpaste and bleach
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing
Large supermarket chain ALCAMPO wants to relaunch its white label to sell all kinds of products at cheaper prices. The white mark of Alcampo is called Auchan.
They intend to reposition the Auchan brand through a fresh image, which transmits quality and trust. The products always but with an updated image. At the graphic level to achieve a coherent solution that visually unifies disparate products and in turn each range makes sense.
For this project I have opted for a very minimalist line, playing with a color and an icon that is assigned to each product. The typographic treatment is the same in each case, allowing to quickly recognize the mark.
The simplicity of the design allows you to clearly differentiate it in the sales line and give it a fresher and revitalizing air to the brand.