• BabyDreams



    Creative Agency: scd
    Director: Natalia Delgadillo
    Creative and Art Director: Carlos Cótamo
    Illustrator (Brand Characters): Raúl Orozco
    Illustrator (Diapers details): Diseño Losada
    Project Type: Produced, Commercial Work
    Client: Papeles Nacionales
    Location: Bogotá / Colombia
    Packaging Contents: Diapers
    Packaging Substrate / Materials: Plastic
    Printing Process: Flexography

    We created a new universe for the brand, based on the main character. Each size has a unique color helping moms differentiate between them, but also a similar design to keep brand consistency on retail exhibition.












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