Designer: MORVAI Péter
Project Type: Student Project
School: Hungarian University of Fine Arts
Course: Graphic design
Tutor: Rozmann Ágnes
Location: Budapest, Hungary
Packaging Contents: Low sugar fruit jams
Packaging Substrate / Materials: 250g Rives Tradition paper (box), 120g matte coated paper (label)
Printing Process: Digital printing
My goal was to create a packaging design for a fictive community in Bakonybél, that produces 3 kinds of natural, handmade, preservative free, low sugar fruit jams. Blackberry (Rubus fruticosus), Rose Hip (Rosa canina) and Bilberry (Vaccinium myrtillus).
I wanted to make a design that represents well the community's know-how, this is why I made the drawings by hand and tried to create a simple, classical look of the labels. We also had to design a packaging – besides the front and the back labels –, so I decided to make a paper packaging with larger and colorised prints of the fruits to make it more interesting. The form of the paper package is simple and fold-able. Don't need to use glue to close it.