• BOLDANIC — Naturally Strong Packaging

    Creative Agency: Happycentro
    Project manager: Federico Padovani
    Art director: Federico Galvani
    Logo & Graphic Design: Giulia Valentinuzzi
    Project Type: Commercial Work
    Client: Boldanic LLC
    Location: Brooklyn, New York
    Packaging Contents: Bottle labels and cardboard box
    Printing Process: Offset printing

    Boldanic is a Brooklyn based company in the dietary supplement business for athletes.

    We've been asked to design brand logo, corporate identity and packaging of its two first products: Ecdynize and Exubol. We decided to work with simple geometry shapes, combined in a refined yet dynamic layout. Dynamism comes from polygonal shapes floating onto packs, which themselves come from developing brand logo structure.

    The structural field that contains the logo reveals the shape of a thunder in counter-form, symbol of the power these products would supply to their users.

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