Designer: Elise McIntyre
Project Type: Student Project
School: Chicago Portfolio School
Course: Retail Systems
Tutor: Anne Marie Purdy
Location: Chicago, USA
Packaging Contents: Women's Lingerie
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
Cheeky is a fictional women’s underwear brand geared towards millennial women. The packaging, logo type and color palette elevate the brand, yet the typeface and hand-drawn elements give it a playfulness that creates a feeling of comfort and approachability for every consumer. The inspiration for this packaging comes from the peony flower; a nod to every woman’s femininity and beauty. This inspiration was played out through the soft pink color palette as well as the actual packaging itself, opening like a flower revealing the pops of color around the outside and the contents of the box.
The most unique thing about this packaging is the shape of the package and the way it opens. I wanted the packaging to elevate the brand to a new level and I feel the unique shape and the ribbon that seals the package does that. My inspiration for this brand was the peony flower, and I wanted the packaging to feel like a flower blooming, revealing something beautiful on the outside of the package as well as the product enclosed.