Creative Agency: Studio Marché
Creative Director: Alisha Dunsford
Designer: Jessica Shipard
Photographer: Colin Page
Project Type: Produced, Commercial Work
Client: Cold Brew by Veneziano
Location: Melbourne, Australia
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, Glass
Printing Process: Digital Printing
When Melbourne-based specialty coffee roaster Veneziano approached Marché to develop a brand identity and packaging solution for their first foray into bottled coffee, blending coffee industry design trends, with a beer aesthetic, was a natural progression.
Mono-line iconography paired with retro-inspired typography helps to effectively communicate the many and varied virtues of this innovative product. Way finding is achieved subtly through individual signature colours for each SKU, allowing easy and natural extension of the range.
The coffee is prepared following a similar process as beer, so it was exciting to be able to give this coffee packaging a design that at a glance people would assume is beer, but on closer inspection they'd find it is actually coffee.