Creative Agency: Thirst
Project Type: Commercial Work
Client: Commonwealth Brewing Co.
Location: Virginia, USA
Packaging Contents: Beer
Commonwealth Brewing Co. is one of the rising stars of East Coast USA brewing. Based in the laidback town of Virginia Beach and brewing out of a converted fire station, the brewery produces beers of incredible quality and flavour. They serve the town through their onsite bar and distribute further afield on the East Coast. When Jeramy Biggie, brewer and owner, got in touch he gave us one simple brief; “I want to be able to visually see the flavours that I taste in the can”. There are four beers in the core series, each of them unique and bursting with flavour.
To realise the design, we photographed textures of different oils, vinegars and inks interacting on a plate at a macro level. The evolving amalgamation of the liquids perfectly matched the dynamic beers they represented. The images we captured were edited to show deep, rich colours that had depth and intrigue that requires exploration, much like the beers.