Creative Agency: Funky Business® Branding Agency
Creative Director: Mikhail Ankudinov
Art-director: Ilya Tumaikin
Designer: Albina Khasanyanova
Illustrations: Alexey Kurbatov
3D, retouch: Konstantin Simonov
Project Type: Produced, Commercial Work
Location: Russia, Yekaterinburg
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper, Foil
Printing Process: Foil stamping
Funky Business branding agency has created the concept of a new wine brand.
Good wine is often compared to classical music. They are described in terms of richness, complexity and virtuosity. Both can inebriate people with their intricacy and beauty. Both have unique characters, defined by their authors. "Composition" wine is a gustatory interpretation of the music of famous composers.
The agency's job was to show the link between wine and music in the brand's concept. From idea and brand's character to naming and packaging design. Each wine's flavor is meant to be inspired by the music of a particular composer. The ultimate goal is to reflect the high quality of the wine and its refined taste.
Stylized portraits of famous Russian composers are the key visual element on the label. Their names are associated with the great music recognized throughout the world. The high status of the wine is emphasized by the laconic label and absence of flashy visuals.