Identity, graphic design, art direction: kissmiklos
Product photo: Eszter Sarah
Interior photos: Bálint Jaksa
Project Type: Produced, Commercial Work
Client: Erzsébet Alehouse
Location: Kaposvár / Hungary
Packaging Contents: Beer
Packaging Substrate / Materials: Paper, glass
Printing Process: Digital printing
Erzsébet Alehouse is located in Noszlopy Gáspár street in Kaposvár. The street was originally named after the Hungarian queen assassinated in 1898, Erzsébet (Hungarian translation of Elizabeth). Once the iconic Erzsébet Restaurant occupied the property.
When designing the place the owners and I both considered tradition very important and have therefore decided to give the new alehouse the former name of the property. For the same reasons, when constructing the visual identity, we took the queen’s initial as a starting point and refer to the queen, her husband, Franz Joseph, furthermore, we generally use German, their native language.
We service the oil, vinegar, chili sauce, mustard etc. in beer bottles, and we mark the table reservations beer bottle too.
We are playing with the tradition and making an iconic beer bar.