Creative Agency: Emedia Creative
Art Director: Saara Lemmetty
Project Type: Produced, Commercial Work
Client: Evalar Australia
Packaging Contents: Nutritional Supplements & Tea
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing, Foil Stamping
Established in 1991, Evalar has been a leading dietary supplement brand in Europe for more than 20 years.
With over 1000 hectares dedicated to the cultivation of all-natural medicinal herbs in the pristine Altai mountains – a world heritage listed site, Evalar’s difference is their complete farm to shelf process.
With little to no recognition for the brand in Australia, Emedia Creative were approached to create a strategy for launching in this new market. Through client consultation and research we defined the positioning for Evalar Australia… empowering families to feel good through natural medicine.
A full brand identity, packaging system and online experience were developed, with focus to highlight the brand’s key point of difference and clean, green history. The results are a stand out supplement and herbal tea range rooted in nature, research and innovation.