• Freshness (Student Project)

    Designer: Amalia Zachou
    Project Type: Student Project
    School: Technological Education Institute of Athens
    Course: Graphic Design
    Tutor: Vangelis Hatzitheodorou & Katerina Mpazina
    Location: Athens, Greece
    Packaging Contents: Candies
    Packaging Substrate / Materials: Paper
    Printing Process: Digital printing

    This project was created for the course "Packaging Structure" of the Graphic Design Department of the Technological Education Institute of Athens. The purpose was to create a packaging design for a series of candies. The briefing indicated that the target group of this product is between the ages of fifteen and forty. The series of candies is called "freshness" and consists of five flavors: lemon, strawberry, peppermint, vanilla, and orange. The illustrations used for the packaging were created so as to represent each flavor and in order to give a jovial tone to each product.

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