Creative Agency: Arome
Art Direction Delphine Goyon
Director Rémi Vicente
Project Type: Produced, Commercial Work
Client: Gabriel Meffre
Location: Avignon, France
Packaging Contents: Wine
Located at the foot of the majestic Sainte Victoire, the vineyards are protected from the Mistral and the harshness of winter. They grow here in a privileged environment and develop a delicate and aromatic rosé.
The history of Gabriel Meffre is intimately linked to the wines of Provence since he owned a Château in Côtes de Provence in 1969. Subsequently, the House has always developed and marketed a Côtes de Provence rosé, in addition to wines Mostly red in the Rhone Valley.
Gabriel Meffre's Côtes de Provence cuvée rosé offers a new wardrobe.
Taupe background matched to the capsule for a beautiful contrast with the pale pink of the wine; Shiny pink with diamond tip effect on the GM for an even more premium effect.